In February 2020, Matt Levatich stepped down as CEO and president of Harley Davidson. Jochen Zeitz was named as acting president and CEO, with the position becoming permanent in May of 2020. Zeitz had been on the board since 2007 and established the Brand and Sustainability Committee. He was the chairperson and CEO of PUMA for 18 years, ending in 2011. Before this, Zeitz graduated with a degree in Business, International Marketing and Finance from the European Business School (EBS). When he took over as CEO, Zeitz stated that he had a “deep passion and commitment” for Harley Davidson.