FAQ

In its 2020 line-up, there was a vast range of Harley-Davidson bikes. There were more than twenty-five, including the first electric bike, the LiveWire. The lowest priced available Harley Davidson for 2020 was the 749cc Street 500, which cost under £7,000. The highest for the newer 2021 line-up is the CVO Tri Glide, which can be yours for a cool £44,995. The LiveWire is just under £30,000. The most expensive...

Sales of Harley Davidson motorcycles have been decreasing steadily for a number of years. There are several reasons for this, from a steadily ageing core consumer base to increased tariffs from across the world. CEO Jochen Zeitz has overseen a new five-year strategy, dubbed ‘The Hardwire’. To implement this, there was a critical overhaul called ‘The Rewire.’ In an attempt to address decreasing sales, as well as dealing with the...

Harley Davidson has been considered one of the world’s best motorcycle manufacturers for over a hundred years. Sales have been declining every year for at least the last five years (and much of this was pre-pandemic). There are several reasons for this including having multiple tariffs slapped on the motorcycles and an ageing customer base (among many others). CEO Jochen Zeitz, who took over in 2020, said “significant changes are...

Yes! There is a belief that Harleys are unreliable, but this is largely unfounded. According to some studies, up to 70% of the Harley Davidsons ever made are still on the road. Critics have pointed to the often-decreasing sales figures coming from Harley Davidson. If a decades-old Harley is still in perfect working order, why buy a new one? The lack of regulation in customisation and mechanics, as well as...