FAQ

For most of its 117 year history, Harley-Davidson did not manufacture electric motorcycles. This changed in 2020 when the LiveWire was launched. The LiveWire was released to good reviews, and the hope was that it would attract younger, more environmentally conscious customers. So far, it is the only electric motorcycle on offer from Harley-Davidson. However, they have released electric bikes under the name Serial 1 Cycle. This is a throw-back...

The sound of a Harley-Davidson engine is almost as famous as the brand itself. Harley Davidsons are powered by internal combustion, with four strokes in the engine cycle. Intake stroke – the flywheel draws the piston downward, drawing air and fuel into the cylinder Compression stroke – the intake valve closes, and the piston compresses the mixture of air and fuel. Ignition stroke – the spark plug fires; the air...

Despite the name being known throughout the world, there was no ‘Harley Davidson.’ There were four founders of Harley Davidson in 1903: William Harley – The first chief engineer and the one with the initial idea for the motorcycle. He remained treasurer until his death from heart failure in 1943, aged 62. Arthur Davidson – The first general sales manager and secretary. He died in a car crash aged 69...

Sales of Harley Davidson motorcycles have been decreasing steadily for a number of years. There are several reasons for this, from a steadily ageing core consumer base to increased tariffs from across the world. CEO Jochen Zeitz has overseen a new five-year strategy, dubbed ‘The Hardwire’. To implement this, there was a critical overhaul called ‘The Rewire.’ In an attempt to address decreasing sales, as well as dealing with the...